Help! They've Discontinued My Foundation!

August 08, 2016

Seriously, why do brands discontinue staple beauty products?? Or anything for that matter?? I'm looking at you Cadbury, with your short-lived Wobbly Bar in the early to mid 90s, and don't even get Bridie started on the Milo Bar.

Last week, I reached the end of my Maybelline Dream Wonder Fluid Touch foundation so was considering my next move. Taking Mortein's sage advice of "when you're on a good thing, stick to it" into account, I popped down to Priceline to pick up a replacement, where I soon discovered they have essentially forced me to start mucking around with other possibilities.

Maybelline Dream Wonder Fluid Touch Foundation | Almost Posh

(By the by, I also felt somewhat of a chump for not knowing that this product had been discontinued. Some beauty blogger I am, right??)

I really liked the lightweight feel of this formula, I had a good colour match (40 Nude) and the price (when picked up in either Priceline or Chemist Warehouse sales) was most agreeable. I even liked the stick dropper dispenser thing that divided beauty bloggers. So what to do in terms of auditioning replacements?

I toyed with the idea of giving a high-end brand a try (had been looking at Kat Von D Lock-It foundation on Sephora) but all the faffing around with ordering, colour-matching and actually paying those high end prices (not to mention shipping costs and they don't leave parcels at the door so I have to go to their agency) did not appeal so ideally, I need a drugstore dupe for a drugstore brand. To be honest, I don't need or want massive amounts of coverage so anything too thick and immoveable is not for me.

After scouring Temptalia's Foundation Matrix and other beauty blogs, sources pointed me to L'Oreal Magic Nude Liquid Powder but after further investigation, it looks like that is also discontinued or not available in Australia so that is highly aggravating.

I posted in a beauty Facebook group and received lots of helpful advice about where to score discontinued or deleted stock but what to do about an actual replacement?? I did manage to score two bottles on clearance for $10 at Chemist Warehouse so that will buy me some time.

Maybelline Dream Wonder Fluid Touch foundation | Almost Posh

Did you use or have you used Dream Wonder Fluid Touch and if so, what are you using now? Your help is appreciated!

Also, in case you missed it, which you probably did, I put my work face on via Facebook Live this morning:

Linking up with the Monday Makeup Madness party.

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